ROOT is a new contemporary fashion brand with an oriental twist. ROOT is charming and unruly, embodies chic and feminism, disruptive yet Rooted. Rooted and created from the heart of middle east in Dubai, the brand is trendy but relevant, creative yet grounded.
ROOT VISION
To encourage women to embrace their uniqueness while staying rooted in their values and identity.
ROOT MISSION
To ground women in their authentic selves, it emphasizes timeless and unique designs with high quality materials and a focus on individuality.
COLLECTIONS
LOST AND FOUND
INFORMAL, FRIENDLY AND POSITIVE LUXURY
A curated collection that embodies elegance and contemporary flair by embracing the latest trends from flowing dresses to tailored blazers.
Our range encompasses versatile attire for various occasions ensuring that every woman feels confident and stylish.
